Become a de Bono Master Thinker

Take the online course developed by Dr. de Bono that will teach you the Thinking Tools and Creativity techniques that will help you see the bigger picture, be more creative and create better outcomes in your life.
  • 3 Modules, 24 Lessons and over 200 Thinking Exercises to complete the course.
  • Get practical outcomes from group discussions in a more collaborative environment
  • Achieve the de Bono Master Thinker Certification and you will be sent a high quality, hand signed certificate via registered post.
  • All you pay is $1,199 for the complete course, matriculation and your physical certificate. There are no hidden charges or fees.

Why did Dr. de Bono create the course?

I created this course based on thirty years' experience teaching thinking to thousands of adults and children around the world. The thinking tools are deliberate and can be used systematically. They are easy to use and powerful. ”

Edward de Bono

Dr de Bono is widely regarded as the world's leading authority on the teaching of thinking as a skill. The creator of 'Lateral Thinking' and best-selling author of over 80 books. Edward de Bono's training and thinking methods have been used around the world. Dr de Bono has held faculty Professorships at Harvard, Oxford and Cambridge Universities.

The Thinking tools used by companies throughout the world.

An inspiring man with brilliant ideas, de Bono never ceases to amaze with his clarity of thought. ”

Richard Branson, CEO Virgin Group

What our students are saying

I loved the course. The content is simply amazing. I use the tools everyday ”

Nicola Fiorivanti, MIT Media Lab

This is the certification that I am most proud of. ”

Fabien Bourgies, Director at Avery Dennison

Little did I know what thinking truly involves! This course truly expanded my horizons. ”

Laurel Boucher, The Laurel Co.

Using my mind like a muscle, building and creating new pathways of thought. Thanks. ”

Jesko von den Steinen, The House of Dancing

See what is on the course..

In module 1 you will be introduced to the thinking tools and techniques which have proven to increase abilities in areas such as creativity, problem solving and critical thinking. As you move through the course you will encounter material and assessments that are designed to cement these concepts into your mind. This first module consists of the following 8 lessons.

1: Are you a thinker? Looks at the students self-image as a thinker and at thinking skills in General. Setting the stage for your journey towards Effective Thinking.

2: PMI - Plus, Minus and Interesting Analysis of Plus, Minus and Interesting points. This is a powerful tool for considering new ideas.

3: AGO - Aims, Goals and Objectives The examination of Aims, Goals and Objectives. An AGO is used to clarify thinking.

4: Consider all Factors This involves a structured process to the Consideration of All Factors. It is often used when considering situations prior to developing ideas.

5: OPV - Other People's Views Almost any thinking activity involves other people, the OPV tries to get the thinker inside the heads of those involved.

6: FIP - First Important Priorities The FIP provides a deliberate instruction to you (or to others) to focus directly on priorities (in general or at a particular moment).

7: APC - Alternatives. Possibilities and Choices The APC lesson involves looking for the Alternatives, Possibilities or Choices (whichever is appropriate) in that situation.

8: C&S - Consequence and Sequel This is a scan of time for your brain. Helping you focus upon the consequences that might arise from a decision, course of action or change of any sort over time periods.


In module 2 you will be building on the knowledge and tools learned in the previous module the participant explores the different types of thinking situations that exist and how you should proactively react to them. By understanding the type of problems you face you can learn the thinking skills to develop better solutions.

1: Plan and action Thinking is involved not only in arriving at a decision but also in carrying it out. Planning is usually an essential part of getting something done.

2: Decision and evaluation Judging the value of an option. Is this worth doing? Making decisions and making choices.

3: Problem-solving and design Finding solutions to problems, and designing solutions to problems. In a sense any design task is also a problem-solving task.

4: Coping and organising: Coping with confusion and mess. Creating order out of chaos. Organising different elements so that the whole works - a common enough real life situation.

5: Negotiation and conflict Two party situations often have each side trying to get what they want. This lesson will help you turn arguments and conflict into win-win outcomes.

6: Communication and persuasion The transfer of information. The transfer of perceptions. Clarity of communication. Opening up perceptions in persuasion.

7: Exploration and discussion Making a map of the situation. Getting as much information as possible. Discussion with the purpose of exploring a situation.

8: Opportunity and initiative Much of our thinking is reactive: we are forced to think about something. In this Section we look at initiatives: we set out to think about something because we want to.


You will focus on creativity and lateral thinking. Learning to think outside the box is important when you need to problem solve. You should be able to recognise situations that need some extra creativity and brainstorm in an effective focused manner that delivers results. The Creativity and Lateral Thinking module consists of the following 8 lessons.

1: The need for lateral thinking Realising the need to improve the quality of our thinking. Application of thinking to different areas.

2: Basic level creativity The cure for arrogance and the deliberate search for alternatives: concepts and explorations. The mechanics of new routes.

3: Judgement and movement The difference between perception and processing. Patterning systems, and the concept of idiom. humour, logic and lateral thinking.

4: Escape Escape from your train of thought.. learn to take a different road.

5: Stepping stone Learn to look for the way forward a step at a time. Every creative journey starts with a step.

6: Random juxtaposition Unleash the power of your mind with this technique when you need them.

7: The treatment of ideas Constraints, shaping, using and harvesting ideas.

8 : Focus How to define the creative thrust. The creation of idea sensitive areas for the generation of creative thinking.

Register for the..

de Bono Course - $1,199

  • 3 Modules, 24 lessons and over 200 thinking exercises to challenge you.
  • Receive a physical de Bono Master Thinker if you successfully complete the course.
  • Your own personal de Bono Master Tutor.
  • Learn at your own pace over a 12 month period.
  • No risk - 5 Day Money-Back Guarantee

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